Zeiss "Nobody See Like You" Branding Campaign

The communication idea NOBODY SEES LIKE YOU is based on the insight that seeing is absolutely individual. Even if we all look at the same thing, we perceive things differently. This is how we experience a world that is unique for everyone - depending on emotions, experiences and personality. Jung von Matt SPREE demonstrates that ZEISS understands vision like no other company and offers solutions for every need. “Thanks to the strength of our expanding collaboration between ZEISS Vision Care and ZEISS Medical Technology, we are charting a new path ahead for people of all ages around the world to better understand our comprehensive vision care solutions for all stages of life", says Ana Neves, Head of OPT Strategic Marketing at ZEISS Medical Technology. The portfolio of the world's leading manufacturer of precision optics and ophthalmic solutions ranges from spectacle lenses to advanced laser technology.