Chow Tai Fook Charity Foundation

The Chow Tai Fook Charity Foundation (the Foundation) is dedicated to offering opportunities and resources to the underprivileged, empowering individuals, and building social capital for sustainable development. To resonate with teenagers, I am employing various trending graphic styles, such as Y2K and Acid style, to present the brand in a more youthful and vibrant manner. Additionally, we introduced a content pillar called 生活小語, which uses Gen Z slang to highlight how Chow Tai Fook supports the community.